Traditional Marketing seem not to be catching up with the pace of the present economy anymore and this is becoming a big issue for Marketing Departments of organisations. Organisations are reviewing cost of marketing products as a result of the recession. What organisations want now is a better, efficient, reliable and cost effective means of marketing their products to the public.

Introduction of new strategies might be the best solution to this problem. Reasons being that if the cost of Marketing in top corporate organisations is being reviewed because of the recession. Then for SMBs, Mass Marketing is no option at all. The competition for customers is strong; production growth of products with close substitutes is geometric compared to customer growth.
Though it’s true that information holds the key to business success in this era, ability to retain customer’s loyalty and get to customers first is more important. The Marketer’s focus has therefore shifted from the traditional mass marketing strategies to direct marketing.

Direct marketing which involves market segmentation down to the smallest element; the Individual, and it is more precise compared to mass marketing.

One major tool in direct marketing is SMS (Short Message Service) Marketing OR what is also called Text Message marketing. SMS Marketing has brought a huge change to the way business marketing is done worldwide. It is a marketing strategy that has added a lot of vibrancy to the word marketing. Its ability to get through to customer’s personal pockets makes it one of the most effective marketing tools under direct marketing.

SMS marketing development came in to play because of the ownership and use of Mobile telephones which has gained huge market penetration. Virtually every mobile phone user moves around with it, this gives Text marketing the advantage of getting to customers anywhere they might be located.
It has also been estimated that over 90% of mobile phone users open SMS sent to their phones, this confirms the high rate precision it has compared to mass marketing. To harness this opportunity, the first step is to register with a Bulk SMS Gateway provider like BBN SMS .

BBN BULK SMS Gateway provides you with the cheapest and fastest SMS platform in Nigeria. Its platform stands out from others because of its simplicity and with BBN SMSyou are not restricted to Nigeria. Its covers over 130 countries giving you the opportunity to send SMS to over 572 networks worldwide. What BBN SMS offers is beyond an SMS platform it also gives you the opportunity to save your contacts, manage them, schedule your messages, win free SMS units from referrals.

Opportunities abound for Organisations that a ready to tap into the SMS Marketing opportunity through BBN Bulk SMS platform .

Ayodele Temitope H.
eBusiness

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